Social Media Specialist

Social Media Specialist

Our Digital marketing client based in Shifnal is looking for a experienced full time permanent social media specialist to join their energetic and motivated social media team.

You will have creative ideas, a strong creative flair, and the ability to drive social media engagement and performance for our clients. The ideal candidate will be capable of independently managing campaigns and content creation, with exceptional attention to detail - to ensure accuracy, brand consistency, and compelling messaging. The successful candidate will also collaborate with our Digital Marketing Team and liaise with client account managers to ensure campaigns are delivered.

In addition, you will be bringing fresh ideas to our social media campaigns. In this role, you’ll be involved in every aspect of the process—from pitching for new projects and planning strategies to executing campaigns and delivering insightful reports. You will manage multiple projects simultaneously, collaborating with a diverse range of clients and supporting our team in driving performance outcomes such as brand awareness, lead generation, and sales across platforms such as LinkedIn, Facebook, Instagram, and TikTok.

Reporting to the Creative Manager, you’ll work closely with our strategic marketers and creatives to deliver engaging and results-focused social media strategies tailored to each client. You will also support the team by writing compelling copy for social media posts, email campaigns, and website content, with a keen eye for detail to ensure all content is polished and on-brand.

Your responsibilities will include crafting social strategies, creating content, briefing creatives, optimising campaigns, and reporting on performance. You’ll use your expertise to manage campaigns aligned with client objectives, selecting the right channels, messaging, and creative elements to engage specific audiences and achieve their goals.

Responsibilities

• Develop and maintain a comprehensive understanding of client objectives, target audiences, competitors, and desired marketing outcomes.
• Create and deliver engaging, audience-driven social media content - including Instagram reels and TikTok posts - and strategies that align with client goals and thematic priorities.
• Manage social media campaigns across multiple platforms, including (but not limited to) TikTok, Facebook, Instagram, LinkedIn, YouTube, and X, ensuring they drive performance and meet objectives.
• Write high-quality, accurate, and persuasive copy for social media, email campaigns, and website content. Your copy will need to be detailed and engaging, with a focus on tone, clarity, and consistency.
• Produce detailed social media reports, incorporating client and competitor research, performance metrics, and actionable recommendations for improvement. Evaluate creative ad performance, website conversions, and overall campaign effectiveness.
• Conduct ongoing research into emerging channels, trends, and techniques to ensure Adfield remains an industry leader in social media innovation.
• Liaise regularly with account managers and clients via telephone, email, online meetings, or face-to-face interactions to maintain alignment on campaign progress and objectives.
• Implement campaigns, including content scheduling and continuous reviews to optimise publishing times and maximise audience engagement.
• Oversee budget management and campaign implementation, ensuring all projects are delivered on time and within financial parameters.

Ideal Candidate

• Proven ability to independently drive social media campaigns and content creation, with exceptional attention to detail—to ensure accuracy, brand voice, and compelling messaging.
• Strong experience in crafting engaging social media content, including written posts and videos.
• Proven ability to adapt content or strategy to meet varying client requirements.
• Proven track record in managing social media campaigns with a minimum of 2 years’ experience.
• Comprehensive knowledge of Meta platforms, TikTok and LinkedIn.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Ability to manage and analyse social media performance metrics and campaign data.
• Familiarity in social media video editing; Editing reels and TikTok content
• Ability to interpret data and drive improvements, including creation of detailed reports using tools such as PowerPoint.
• Ability to work well to deadlines in a fast-paced environment.
• Proven time management skills with a history of meeting deadlines.
• Highly organised with the ability to multitask across projects.
• A desire to work in a close-knit team with clear accountability.
• Energy and dedication to thrive in a dynamic and creative environment.
• Experience managing clients and stakeholders with a focus on delivering excellent service.
• Ability to maintain and build strong client relationships.
• Excellent verbal and written communication skills.
• Strong organisational and presentation abilities.

Benefits Include

• Bonus Scheme
• Pension scheme
• 21 days annual leave plus bank holidays, and an additional day for each year worked up to five years
• Support, training, and guidance
• A modern, relaxed working environment

Hours
9- 5 pm

Salary
£28,000 - £30,000 per annum
With Quarterly Bonus

If you are interested in this role please click to APPLY