Tourism Research & Insights Manager

Tourism Research & Insights Manager
£45,000 - £47,000
Hybrid working model
City Centre Location
 
Do you love making sense of data and turning it into stories that drive big decisions? Are you excited by the buzz of major events, visitor experiences, and shaping how people see a region? If yes this could be your perfect next step.
As our Tourism Research & Insights Manager, you’ll be at the heart of the West Midlands’ visitor economy. You’ll dig into data, spot trends, and lead research that shapes tourism strategies, supports major sporting and cultural events and influences policy at local, regional, and even national level.
This role is about much more than spreadsheets. You’ll connect with partners from government, academia, and industry, turning insights into action and making sure our region shines on the national and international stage.

What You’ll Do

• Be the go-to person for tourism insights – leading research and evaluation across the visitor economy.
• Work with data from all levels – local, regional, national, and global – to uncover opportunities and challenges.
• Turn complex information into clear stories that shape strategies, funding bids, and policy responses.
• Lead on impact evaluations for big events (think: major sports, cultural, and business tourism).
• Build strong partnerships with advisory boards, trade bodies, government, and academics – collaboration is key.
• Oversee research commissioning and budgets, making sure projects deliver real value.
• Represent the region in discussions with national tourism bodies and other destinations.
• Keep our datasets robust, reliable, and forward-looking, ensuring we’re always ahead of the curve.

What We’re Looking For

• A proven track record in research, evaluation, and data analysis.
• Experience in economic impact evaluation, market intelligence, or policy research.
• The ability to translate complex datasets into clear insights for senior audiences.
• Strong skills in project/programme management (including budgets and procurement).
• Experience building great partnerships across public, private, and academic sectors.
• Knowledge of policy frameworks in tourism, economic development, or place-based growth.
• Confidence in using tools like Excel, SPSS, Power BI (or similar).
• A natural communicator who can create clear, engaging reports, briefs, and presentations.

 Why Join Us?

• Play a pivotal role in shaping the future of tourism in the West Midlands.

• Work on projects linked to major international events and regional growth.
• Collaborate with a wide range of partners and make a real impact on policy and delivery.
• Be part of a team that values insight, creativity, and innovation.

This is a chance to combine your research skills with real-world impact helping to put the West Midlands on the map for visitors, events, and investment.
Interested to know more. Please click apply today or contact Hayley Whitehead at Pertemps Birmingham!