Area Sales Manager

Job Title: Area Sales Manager
Location: West Midlands & Wales
Salary: £40,000 - £45,000 Basic, Uncapped Commission (OTE c£75k), Company Car, Phone, Laptop, Company Pension Scheme, Incentivising Holiday Allowance, Death in Service Benefit, Full Product Training.


We are looking for a driven, relationship-focused sales professional for our Area Sales Manager opening. This is a chance to be part of a respected, forward-thinking construction machinery dealership with a strong reputation, loyal customer base, and ambitious growth plans. They offer a collaborative, down-to-earth team culture, alongside long-term customer relationships.

Within the role of Area Sales Manager, you will promote both new & used machinery sales across West Midlands & Wales.

Responsibilities of the Role:

• Managing and growing sales of new and used construction machinery
• Developing long-term relationships with contractors, construction hire businesses, and end users
• Identifying new opportunities and converting leads into profitable business
• Preparing quotations, negotiating deals, and closing sales
• Working closely with service and parts teams to ensure an exceptional customer experience
• Keeping up to date with market trends, competitors, and product developments

Requirements of Role:

• Proven experience in field sales (construction plant, powered access, agricultural, material handling, forklift truck, or capital equipment)
• Strong territory planning skills, with the willingness to travel
• Must be a team player
• Hold a UK driving licence

If you want to sell products you can be proud of, work with customers who value your expertise, and join a dealership that genuinely backs its team, we’d love to hear from you.

Please contact Zoe Mansfield at Elite Consultancy on 0121 450 5000 or zoe.mansfield@elitecn.co.uk